女性直播彩带助力中国乡村振兴 - Female live-streamers boost China's rural revitalization

   2023-03-13 ecns0
核心提示:(ECNS)--互联网经济为生活在农村地区能够上网的女性带来了更多的机会。他们成为介绍乡村风光、销售当地特产的直播彩带,为乡村振兴做出了巨大贡献。身着瑶族服装的宋春娇在网上直播销售她生产的水果,她说:“这些橘子不会打蜡,不会在树上自然成熟。它皮薄,味道鲜美。如果你喜欢,就下单吧。”
(ECNS) -- Internet economy has brought more opportunities to women living in rural areas who are able to surf the internet. They have become live-streamers to introduce rural scenery and sell local specialties, making a great contribution to rural revitalization."The tangerines aren't waxed and ripen naturally on the tree. It is thin-skinned and delicious. Just place the order if you like it," Song Chunjiao, dressed in Yao ethnic clothing, live streamed online to sell the fruit produced from her orchard in Jiangyong county, South China's Hunan province.Jiangyong county is known for its unique agricultural products such as fragrant pomelos, taros, and fragrant rice. Initially, Song Chunjiao sold these products on WeChat Moments.After receiving e-commerce skills training organized by local government, she became proficient in short video shooting and live streaming sales.Engaged in live-streaming marketing, Song sold over 900,000 kg of local fruits annually. Last year, Song Chunjiao established an e-commerce company and trained women nearby in online selling."Previously, they worked in farming or did odd jobs, earning very little money. Now, they are skilled in filming, editing, and sales, and their monthly income exceeds 5,000 RMB($727.2)," Song said.Platform-based employment, sharing economy, and the internet celebrity economy, have broadened the employment opportunities for women living in rural areas.According to the "2021 Survey Report on Rural Women's Employment in China," women account for 62.3 percent and 53 percent of the workforce in artificial intelligence trainers and village e-commerce live-streamers, respectively."Rural women have become an indispensable force in rural revitalization process," said Li Yuele, head of the e-commerce office in Jiangyong County.Through short videos and livestreaming training, the county has educated dozens of female internet celebrities who serve as rural image ambassadors."They have led to a surge in online sales," she said.Zeng Qinghuan, a post-90 rural girl, has over 3 million followers online. She films short videos to introduce rural life and engaged in livestreaming marketing, selling specialties from her hometown.Within a year, she sold 150,000 kg of handmade fermented bean curd online. Zeng also provides free training for local villagers in livestreaming and video filming."I have built a new factory with a fermented bean curd manufacture, expanding the production scale and providing more job opportunities for local residents," Zeng said.Women rural live streamers, whether living in the fields or deep mountains, have not only promoted sales of local specialties but also showcased the beautiful scenery of rural areas through mobile phones, driving rural economy in China."China to promote rural revitalization through deepening reform: premierAgriculture industries, talents key to rural revitalization: two session deputies(ECNS) -- Internet economy has brought more opportunities to women living in rural areas who are able to surf the internet. They have become live-streamers to introduce rural scenery and sell local specialties, making a great contribution to rural revitalization."The tangerines aren't waxed and ripen naturally on the tree. It is thin-skinned and delicious. Just place the order if you like it," Song Chunjiao, dressed in Yao ethnic clothing, live streamed online to sell the fruit produced from her orchard in Jiangyong county, South China's Hunan province.Jiangyong county is known for its unique agricultural products such as fragrant pomelos, taros, and fragrant rice. Initially, Song Chunjiao sold these products on WeChat Moments.After receiving e-commerce skills training organized by local government, she became proficient in short video shooting and live streaming sales.Engaged in live-streaming marketing, Song sold over 900,000 kg of local fruits annually. Last year, Song Chunjiao established an e-commerce company and trained women nearby in online selling."Previously, they worked in farming or did odd jobs, earning very little money. Now, they are skilled in filming, editing, and sales, and their monthly income exceeds 5,000 RMB($727.2)," Song said.Platform-based employment, sharing economy, and the internet celebrity economy, have broadened the employment opportunities for women living in rural areas.According to the "2021 Survey Report on Rural Women's Employment in China," women account for 62.3 percent and 53 percent of the workforce in artificial intelligence trainers and village e-commerce live-streamers, respectively."Rural women have become an indispensable force in rural revitalization process," said Li Yuele, head of the e-commerce office in Jiangyong County.Through short videos and livestreaming training, the county has educated dozens of female internet celebrities who serve as rural image ambassadors."They have led to a surge in online sales," she said.Zeng Qinghuan, a post-90 rural girl, has over 3 million followers online. She films short videos to introduce rural life and engaged in livestreaming marketing, selling specialties from her hometown.Within a year, she sold 150,000 kg of handmade fermented bean curd online. Zeng also provides free training for local villagers in livestreaming and video filming."I have built a new factory with a fermented bean curd manufacture, expanding the production scale and providing more job opportunities for local residents," Zeng said.Women rural live streamers, whether living in the fields or deep mountains, have not only promoted sales of local specialties but also showcased the beautiful scenery of rural areas through mobile phones, driving rural economy in China."China to promote rural revitalization through deepening reform: premierAgriculture industries, talents key to rural revitalization: two session deputies
 
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